Building your brand with excellent customer service
One of the most important things online is building your brand/name/product by having excellent customer service. Of course there is more and having a product that everyone wants is also very important. 9/10 times if you have an excellent product with excellent customer service you will have repeat customers. Repeat customers are built off of trust, having trust in the company that the first product they ordered was so good the second one will be as well.
We had a client for one of our companies that was not going to purchase our product, so we called him everyday asking if he needed any help or had any questions. It seemed like everyday something new popped up, still didn’t want to buy. Within 1 week, got a phone call and the order was placed. He later told me the only reason he purchased was because our sales team was so on top of their game, and our level of customer service was far superior than our competitors.